University Ave, San Diego

The cut that keeps
coming back to mind
long after you leave

Matte Blvck is a neighborhood shop on University Ave where the regulars know each other by name and nobody leaves looking anything less than right.

Book an Appointment
4.9
Avg Rating
83
Reviews
Inside Matte Blvck barbershop
Open 9 AM – 7 PM
The Matte Blvck Way

Cut right once.
Come back for good.

We set up on University Avenue because this block has always had character — and so have the people who walk through our door. Our clients range from first-timers nervous about a new style to longtime North Park regulars who'd notice if we shaved off half a millimeter too much.

We take our time. A good cut isn't rushed, and a great shave isn't either. Walk in, settle into the chair, and let us handle the rest. No upsells, no noise — just clean work done with full attention.

"Consistent, unhurried, and worth every dollar — exactly what University Ave needed."
7
Days Open
4.9
Avg Rating
83+
Reviews
10h
Weekly Hrs
What We Do

Services

Straight cuts, clean fades, beard trims, and hot-towel shaves — done with care every time.

Classic Haircut
Scissor or clipper cut shaped to your head — clean around the ears, tight at the neck, with a hot-towel finish.
$35 45 min
Skin Fade
High, mid, or low — blended until it disappears. One of our most requested. Pairs well with a line-up.
$40 50 min
Line-Up
Crisp edges along the hairline, temples, and neckline. A standalone service or an add-on to any cut.
$15 15 min
Beard Trim
Shaped, detailed, and finished with a straight-razor edge. We ask questions before we cut.
$20 20 min
Hot-Towel Shave
Full prep, warm lather, straight razor, cold towel close. The kind of shave that takes its time.
$45 45 min
Cut + Beard Combo
A complete look, top to bottom. Haircut and beard trim back to back — no waiting between.
$55 60 min
Kids Cut
For clients 12 and under. Patient, steady hands and a result the parents will actually like too.
$25 30 min
Scalp Treatment
A revitalizing scalp massage with nourishing oil, towel steam, and a thorough rinse. Add-on or standalone.
$18 20 min
The Barbers

Who's Behind the Chair

Three barbers. One standard — get it right or start over.

MR
Marcus Reid
Lead Barber
9 years behind the chair. Marcus built his name on skin fades and won't cut corners on a line-up — ever. He opened Matte Blvck to fill a gap he kept noticing on University Ave.
DV
Diego Vargas
Barber
5 years in the industry, 3 at Matte Blvck. Diego is the go-to for beard work and hot-towel shaves. His regulars rebook before they even leave the chair.
JK
Jordan Kim
Barber
Licensed for 4 years with a background in classic cuts and modern tapers. Jordan's clients appreciate that he listens first, cuts second.
Client Reviews
4.9
from 83 verified reviews on Yelp
"I've been to a dozen barbershops around North Park and none of them come close to the consistency here. Marcus did my fade and it was exactly what I described — tight on the sides, textured on top. Walked out looking like I had a photo shoot."
TR
Tyler R.
March 2024
"Diego's hot-towel shave is genuinely the best I've had in San Diego. He took his time, asked if I wanted more pressure, and the finish was so clean my girlfriend thought I'd done something else with my face. Seriously — book it."
AC
Andre C.
January 2024
"Brought my son for his first real haircut — he's 9 and usually hates sitting still. Jordan was so patient with him and the cut came out perfect. We walked in as a walk-in on a Saturday and were seen within 20 minutes. Will be back every month."
PM
Priya M.
February 2024
Appointments

Ready when
you are.

Book ahead or walk in — we keep time on the schedule for both. Appointments are held for 10 minutes before we open the slot.

  • Monday9 AM – 7 PM
  • Tuesday9 AM – 7 PM
  • Wednesday9 AM – 7 PM
  • Thursday9 AM – 7 PM
  • Friday9 AM – 7 PM
  • Saturday9 AM – 7 PM
  • SundayClosed

Book Your Visit

Confirm Booking

A $25 cancellation fee applies to appointments cancelled within 24 hours of the scheduled time. Payments are processed securely through Stripe.

Find Us
2726 University Ave
San Diego, CA 92104
+1 (619) 877-1850
  • Mon – Sat9 AM – 7 PM
  • SundayClosed
Street parking is available along University Ave and on the cross streets nearby. The 2700 block typically has open spots mornings and early afternoons. A small lot sits one block south on Lincoln.
Matte Blvck
2726 University Ave, San Diego, CA 92104